Our Services
Virtual Analyst Relations Management
Many early stage, small, and medium size technology firms struggle to find an experienced analyst relations professional to manage all of the activities that are required to gain mindshare with the key analysts that can help them close deals and increase the valuation of their companies.
AxisAR can fill the void and manage the entire gamut of activities that are needed for a strong analyst relations program.
We have successfully managed analyst relations programs that have contributed to the acquisition of 7 firms.
We also work with large companies that are looking to expand their analyst relations team with an experienced professional that can hit the ground running.
We have worked with all of the Tier I technology research firms and many of the Tier II and boutique technology research firms and have close working relationships with many of the analysts at these firms.
Management of Quadrant Based Reports
Since 2008 we have successfully managed responses for over 150 Quadrant based reports (Magic Quadrants, Waves, etc.). We would welcome the opportunity to discuss with you some of the ways we have helped companies move up and to the right in these important reports.
Spokesperson Training
A briefing with an industry analyst is completely different than an interview with a journalist. We teach your spokespeople how to establish a dialogue with an analyst, and also prepare them for the questions that every analyst will ask during the briefing.
CEOs, CMOs, CTOs and their team members have all benefited from the training we provide.
Analyst Relations Plan Development
Developing, maintaining, and increasing mindshare with your key analysts determines the success of your AR program. We identify the research firms and analysts that are important for your company and develop a plan that consists of a regular cadence of inquiry calls and briefings that provides a roadmap for success.
AR Program Audit
We do an in-depth audit of your existing analyst program and highlight areas for improvement and adjustment. We also review any contracts that you have in place with research firms and provide an assessment of your utilization of the services outlined in the agreement.